What Is Customer Intelligence Analytics Assignment

Assignment Task

The course includes a comprehensive project in which an individual chooses a target company and leverages a consulting blueprinting process to improve the company's Customer Intelligence, 2) data management, and 3) analytics capability. This project requires the student to research a company's marketing and analytics practices as well as to understand how they stack up against competitors.

The exercise includes presenting a view of the

1) current state

2) future state and

3) gap assessment as well as

4) innovative marketing,

5) customer intelligence 

6) analytics initiatives that will be launched to close gaps. The project requires to summarize all the findings into a PowerPoint deck with 15 slides.

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