Whirlpool Corporation Case Study - Maximise Cost Savings - Management Assignment Help

Assignment Task :

WHIRLPOOL CORPORATION – Evolution of a Supply Chain 

Summary 

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales over $19 billion, more than 80,000 employees and more than 60 manufacturing and technology research centres globally. Consumers around the world enjoy Whirlpool's innovative products marketed under Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, 

Brastemp, Bauknecht and other major brand names. With this varied inventory, plus a large direct sales force in more than 170 countries and an unpredictable sales cycle, effective supply chain management is critical for continued growth. Whirlpool has not always considered logistics a competitive advantage. However, since naming Penske its lead logistics supplier, Whirlpool experienced cost savings, increased customer satisfaction and found a partner to help integrate  the recent acquisition of Maytag. 

Challenges 

• To effectively leverage its supply chain to maximise cost savings, while also positively influencing the overall Whirlpool customer experience. 

• To swiftly and efficiently integrate Maytag operations. 

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