Highlights
Executive Summary
This report is to discuss the use of data in a wholesale hardware chain Juma Hardware Co Wll. Specialized in oil and marine products the company has a unique name that demonstrates trust in delivering high quality material to its client. Holding Inventory of over 5000 different items makes them one stop shop to every engineering needs. This report will help understand how Juma Hardware can use their data to increase their customer base, increase inventory turnover and improve their present
business model. The company holds excess inventory of products which often stack up and create deadstock which on a long run clearing it becomes a huge cost to the company. Restricting their main business activity to wholesale narrows down and keeps their profit margin very low in order to coupe up with the competition in the market. This report will help understand how they can use their data and focus more on items that would have high inventory turnover and focus more on items that would let them lead with a certain level of monopoly in the market.
Defining few KPIs
1) Increasing sales revenue by 20%.
2) Increasing inventory turnover by 30% this year.
3) Setting 15% of sales revenue focusing on retail clients.
Defining the problem
The companies main problem lies in excess of unwanted inventory which has restricted them with space to procure and further expand their product line by which they can compete in the market. The unavailability and restricted product line have stabilized their revenue and is effecting them attract newer target clients. As the companies main business activity is with wholesale this has kept the companies profit percentage very narrow.
Defining the possible solution
In order to achieve the KPIs focusing more on the logistical aspect would be beneficial and would lead to reaching to the target much faster. Analyzing the sales report of over past 5 years and narrowing down the product list to categories upon the turnover of it. Which will help the company analyze which products they should least focus while procuring and which product they should focus on promoting and focus more while doing their market research.
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