Women Can - Facilities Maintenance Business - Operating Model - Law Assessment Answer

Assessment Task:

Women Can - Facilities Maintenance Business - Operating Model - Law Assessment Answer 

Questions and Tasks 
1. Finance – prepare a Balance Sheet, P&L, budget and costing model and indicate when you forecast that the FM break even and become self-funding. Please list any assumptions that you are relying on;

2. Marketing – prepare a marketing strategy designed to promote and sell the facilities maintenance offering and the placement circle offering with the purpose of growing the businesses by 50% in the first 3 years from a base set at end of Year 1; 

3. Competitor Analysis – using Porter’s Five Forces Framework (or any other methodology you have studied), analyse the competitive intensity and position of the FM;

4. Risk Framework – using ISO31000, design a risk management framework and process for use within the FM; 

5. Market Segmentation - using a STP approach (or any other methodology you have studied) prepare a market segmentation where customers are divided into consumer segments based on shared characteristics with the aim being to identify high yield segments and any competitive advantage based on these identified segments. Link your findings to the marketing strategy so that target markets can be described. Identify whether there are any specific government markets available to the FM; 

6. Regulatory overview – identify whether there are any licensing or other regulatory requirements that FM will need to comply with on a State or Federal basis;

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