Working Individually or in Groups, Develop a Content Strategy for a Product - Management Assignment Help

Assignment Task:

Task:

Description: Working individually or in groups, develop a content strategy for a product, brand, service or organisation (relevant to an area of digital media specialisation*). The presentation must incorporate a detailed description of the ‘Golden Circle’ relationship between the purpose (‘why’), the message (‘what’), the audience ( “who”) and the most effective technologies to be employed as a delivery platform (‘how’). Also present a written description of how the strategy relates to context (time, place, society, culture, current affairs, trends, technology) and approach to ethical considerations (Corporate Social Responsibility). Presentation to class using multi-media. *The strategy for your product, brand, service or organisation just needs to incorporate high-level use of digital media and technology. Workload: 25-35 slides (3000 words or equivalent*) / Can include video and audio elements / Include 10-20 visual references / All citations must use Macleay/Harvard referencing *I am not concerned about the word count. If you are visualising your ideas well, you won’t need as many words to get your ideas across. Details: Upload the visual presentation to Moodle as PDF files for marking / Video and Audio files should be embedded. Breakdown: Your slide presentation should include: BRAND OVERVIEW (brand story, values, tone of voice) PRODUCT / SERVICE (what is it you are marketing?)

AUDIENCE / PERSONAS COMPETITORS (how are you different, what can you offer?) CULTURAL ANALYSIS (What is in the marketplace? Or culture, current affairs, trends and technology? Any insights?) CAMPAIGN IDEA (what is the hook that ties your campaign together?) OBJECTIVES (what do you want your campaign to achieve?)

ETHICAL CONSIDERATIONS (these could be a part of your brand values which echo in your content) CONTENT PLAN Each post should include:

? Understanding of the funnel (demonstrate each level)

? Type of content (image, video etc)

? Message of content

? Whether it’s paid / organic

? Call-to-action

? Metrics (how will you measure success?

The above Management  Assignment has been solved by our  Management Assignment  Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire considered worthy of the highest distinction.