World Is Disney - Case Study

Internal Code - MAS3313

Case Study

Question - 1. Disney has been beset by expansion problems in each of their overseas theme parks. Disney Corporation wants to expand its operations globally and is considering several options. A major consideration in Disney’s plans is its desire to reach out to other cultures.  Three of its previous expansion sites are Paris, Hong Kong and Tokyo. Reading the support material on Disney and the cultural reading Hill (2007) describe how would you advise the Disney Corporation on their next expansion project. The global site for Disney has considerable resources for this assessment. 2. Your team has selected the preferred city by using robust problem solving techniques. You now need to develop a report for the Board outlining important features that will need to be considered before proceeding with the expansion. In the business world this may be called a scoping report and can often lead to a full Business Case. This scoping report identifies the “Important” areas or issues and then finds answers to these big issues. The scoping report you develop will be preliminary and have several sections covering important areas that must be considered before any project is commenced. As an individual you will complete and be assessed on your individual research component of the report.