Write a Strategic Marketing Plan Fix an Organisation's New Product - Management Assignment Help

Assignment Task:

Task:

Assessment 3: Strategic Marketing Plan 
Overview 

Introduction The student will be asked to write a strategic marketing plan fix an organisation's new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance facton that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. 
 

Task Students are asked to write a strategic marketing plan for an organisation's new product to be bundled into the market (student to select firm and productl. The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. Assume the role of marketing manager for the product/brand and yourjob is to constructs basic marketing plan to grow/extend the brand. 

Your written marketing plan should include:

• Current Business

• Marketing Objectives

• Competitors of the business

• Strategic Marketing approach

• Marketing had (4Ps) - including NPD process 
The primary aim of this assessment is to understand the theory of marketing and role of marketing in businesses. The secondary aim of this assignment is to give you the opportunity to enhance your analysis, critical thinking, written communication skills and theoretical applications. 
 

Referencing: You requwed to use minimum of 15academic references. Use proper intent referencing as well as list of references. The referencing style must rob',, the AM referencing style. Word limit The paper/plan must be of 3003words in length excluding references. The referencing style must follow the AM referencing style. Subrnission: All work must be submitted on the Learning Management System by the due date 
 

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