You Work as a Salesperson for MYOB in Sydney - Accounting & Finance Assignment Help

Assignment Task

Question 1
You work as a salesperson for MYOB in Sydney as a marketing graduate. MYOB is a popular Australian tax, bookkeeping and accounting software, however sales have dropped in recent months. As a test of your sales writing skills your supervisor has asked you to write a sales letter to Brett Steele, Operations Manager at CTO Ltd, address Level 9, 888 Market Street Sydney. CTO Ltd. Is a small graphic design business with 10 graphic designers employed. The purpose of the letter is to promote the sale of MYOB Essentials. Your letter should include the features listed below:
Block letter alignment (i.e. Justify)
The seven basic parts of a business letter
Sender’s name, address and contact number(s)
Date
Customer’s (receiver’s) name and address
Salutation
Subject line
Body of the letter
Complimentary close
Sender’s name, signature, title
An appropriate opening
One or two selling points.
The AIDA (Attention, Interest, Desire, Action) formula
On your answer sheet you are to write a draft letter first and then rewrite the letter in the final letter section.

Question 2
You work as a manager of Pizzeria Restaurant in Sydney. You received a complaint letter from Mr John and Ms Amanda Black who were customers at your restaurant last Saturday night. The customers have complained that their server (waiter or waitress) was rude, and they want a full refund of their payment.
You investigated the complaint, and you have decided that the request is unreasonable. Your investigation revealed that the customers became intoxicated during dinner and were very loud and aggressive towards each other. Your task is now to:
a.Write a plan for a bad news letter to Mr and Ms Black.
b.Discuss and prepare an opening statement which provides a neutral relevant buffer.
c.Prepare a concluding statement which avoids reference to the bad news, apology or clichés.
d.Using the “kiss, kick, kiss” formula, write a tactful and sensitive bad news letter to the Blacks denying the refund.
Before writing, read the complaint letter from the Blacks in Moodle
Your letter should include the features listed below:
Block letter alignment (i.e. Justify)
The seven basic parts of a business letter
Sender’s name, address and contact number(s)
Date
Customer’s (receiver’s) name and address
Salutation
Subject line
Body of the letter
Complimentary close
Sender’s name, signature, title

Question
Write a plan for a ‘bad news’ letter to Mr and Ms Black.
Discuss and prepare an opening statement which provides a neutral relevant buffer.
Prepare a concluding statement which avoids reference to the bad news, apology or clichés.
Using the “kiss, kick, kiss” formula, write a tactful and sensitive “bad news” letter to the Blacks denying the refund.

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