Your Final Project Must Be Authentic And Individual - Management Assignment Help

Assignment Task

Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit. 
Remember that our team of tutors is available for any questions regarding your final work.You must present the final version of yourwork as no previous corrections will be carried out. To submit the final project, students must use the template below, with theiranswers written after each statement.
Please present your final paper according to these requirements:
• Arial 12 Font.
• Margin: 2,5.
• Line spacing: 1,5.
• All fields on the cover page must be completed.
• The document needs to be properly paged.

Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree. 
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final projectplease use Microsoft Office, Adobe or Apache's Open Office Writertools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.

Evaluation Guidelines

The final work will be evaluated based on the following criteria:
• Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
• Development of the Subject (25 %):the interpretation of thethesis subject by the student and its development will be evaluated in a coherent and analytical manner.
• Final result (25%):the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
• Additional information and bibliography (25%):additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.

BACKGROUND

Shadow is a Spanish brand dedicated to the manufacture of guitars, basses and musical accessories.

They have physical stores in the main cities of Spain and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar.

Shadow always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public.
FORMULATE

1. Conduct a market research of the situation, perform a SWOT analysis and determine the target audience for the campaign.

2. Detail the team of workers that you would need/want to have at your charge: figures, personal traits, working groups

3. Detail the steps you would follow, making a timing for each stage/action.

4. Describe the motivations of the target audience and the message you want to convey. Create a slogan for the brand.

5. Define the media strategy that you consider appropriate and the advertising formats you would use.

6. Find a case of an advertising campaign that you find interesting due to its innovation and good results for the brand. Explain the case by delving into the brand and the product. What would you highlight? What strategies and techniques did they use to achieve success? How do they differ from their competition?

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